On August
17th, Govt of India banned all “Bulk SMS” and MMS services for 15 days across the country to curb spread of rumors which has led to exodus of
North Eastern people from certain parts of country by issuing directive
to all mobile service operators.
While the ban was on “Bulk SMS” it
soon became apparent that the ban did not intend to restrict only BULK
sms but also all SMS sent from individual SIM cards, once the count of
SMS exceeded 5 text messages per day per SIM.
It has
been just 2 days since this restrictive order, however it has already
created huge confusion among operators and has impacted almost all
prepaid subscriber (more than 90% of total mobile users) in India.
The Directive
to Ban Bulk SMS and MMS clearly asking all mobile operators not to
allow mobile phone users to send more than five SMSs or MMSs in Bulk or at one go over the next 15 days (as we shared in earlier post) but many operators have interpreted it as “Not more than 5 SMS per day per SIM card”, which has in turn ended up creating huge communication hurdles for many prepaid mobile service consumers across all circles.
At RitroSoft
we were flooded with Email, Calls, Tweets and comments on posts
regarding this SMS Ban. We also got customer feed back from all circles
across India from our esteem active readers, many postpaid subscriber
had no problem sending as many SMSs as they wanted to at one go while
many prepaid customers were barred from sending more than 5 SMSs during
the day even some reported that they cant even send one sms.
There is huge confusion among almost all mobile operators (except govt operators MTNL) about the government/ DoT order to ban bulk SMSs / MMSes leading GSM Operator Vodafone India informed its prepaid subscribers in twitter stating “As
per the instructions received from the Government Regulatory, there is a
restriction on sending more than 5 SMS per day from prepaid numbers for
the next 15 days. We regret the inconvenience caused.”
We also
spoke with our sources across several operators including Airtel, Idea
Cellular, Uninor, BSNL, and almost all operators. Each of them said that
they could not implement this directive for all their postpaid
subscriber due to technical limitations in their GSM/CDMA system.
However the same was not true for prepaid users, as the ban was almost
immediately implemented as 5 SMS per Day per SIM. This has been done, as
the DOT requirement of “5 SMS in One GO or Bulk’ for each or every subscriber is technically not feasible in current system across operator.
Its the
era of twitter and FB but it was surprising to see even the most active
operators who are in social media didn’t care to inform its users except
Vodafone India who was responding its each and every user stating why
it was banned.
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