Twitter has just launched a new
feature for advertisers, called Interest Targeting. This new capability
enables advertisers to target and advertise to the entire user base of
Twitter, which is now over 140 million monthly active users through
promoted tweets and promoted accounts, based on specific sets of
interests.
You can either select from 350 different interest categories to target, or you can target precise sets of users by specifying a @ritrosoft and targeting users which are similar to that user’s followers in terms of demographic profiles and interests.
Twitter has also lowered the minimum bid for ad auctions to one cent, which should increase participation while the auction format ensures that the ad rates stay competitively high.
Twitter is expected to earn hundreds of millions in ad revenue this year. With offerings like these, it is positioning itself as a premium advertising destination for advertisers looking to reach users based on their interests and preferences. Unlike Facebook, it may not face the pressures of being a public company just yet, but it still has to eventually become a wildly profitable company to justify its massive valuation.
You can create your Twitter Ad Campaigns here: Start Advertising – Twitter for Business
via Twitter
While
Facebook’s stock has been getting
completely screwed in the stock market over concerns that it might not
be able to deliver on its promise of social advertising, and effectively
monetize its growing mobile audience.
It has continued to roll out
additional features to its social ad platform, and is trying hard to
demonstrate ROI to advertisers looking to advertise to its massive user
base which is approaching a billion users.
Apparently, it will be launching some new features next week which
will enable advertisers to target their ads to customers based on
contact information they already have, like emails and phone numbers.
Businesses can upload lists of email addresses and phone numbers from their existing customer records or other sources, and target their ads at them, with additional targeting options aimed at certain demographic segments.
This option won’t have any privacy issues, as advertisers themselves provide the contact information and Facebook doesn’t store it in any way. While this may not turn around Facebook’s fortunes on its own, move like these do prove that Facebook is trying hard to offer a viable social networking platform for users.
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